Coors Light Chill Ad

The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.

Coors light chill ad.

Published on july 30 2019. The campaign created by ddbwas directed by noam murro. It doesn t get colder than this. To help celebrate the release of its new packaging coors light gave away a pair of ray bans to 1 000 consumers who posted a photo on twitter or instagram with the can sunglasses over their eyes using the hashtag taketimetochill.

A pair of shades. Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break. Even at the highest peaks that mountain cold beer needs the perfect temp. You can watch the ad in its entirety here.

Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated. A new campaign called made to chill lacks the snowy peaks. Over these long months of quarantine we ve all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like zoom. Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.

August 31 2020. When the mountains turn blue it s. For the majority of people generally targeted by beer ads. The bra ad one of four 30 second spots in coors light s new digital made to chill campaign was deliberately designed to upset this status quo.

Even if you never have you can intuit the relief both physical and psychic. To start the summer coors light created some new summer packaging. Anyone who s ever worn an underwire bra knows the unhooked feeling. Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.

The coors light made to chill ad campaign created by ddb and directed by noam murro highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break after months into this new normal filled with endless video meetings and virtual happy hours the novelty has long. Coors light s summer is looking bright. And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer. If you are ready to kick off summer with some time to chill you could win some free ray bans.